We Help Small Business Owners Build a Marketing Engine That Actually Works.
You didn’t start your business to be a marketer. But to grow, you need a strategy you can trust.
Since 2012, we’ve been the strategic partner for over 100 brands and business owners, providing the clarity and structure to turn marketing from a stressful expense into a reliable driver of growth.
We founded Chama because we were tired of hearing the same story
Since 2012, I’ve met hundreds of small business owners stuck in the same cycle: frustrated by marketing hype, burned by agency retainers that led nowhere, and too tired to figure out who to trust. They come to Chama knowing they need to grow, but they’re missing the one thing that changes everything, a clear, sustainable strategy. That’s where we start.
Why Chama
We believe in the power of marketing and in how valuable it can be for small business owners when guided by a clear, strategic, and actionable approach.
We believe education, systems, and structure are essential to building strong client relationships, delivering better results, and supporting the growth our clients want to achieve.
We believe small businesses can become just as remarkable as big brands when they are built with intention, clarity, and a bold vision.
Strategy First. Always.
We believe a better way exists. Our approach is built on a simple, powerful idea: strategy first. Before any campaign or channel, we focus on creating a clear, actionable, and data-driven plan that aligns with your unique vision and goals. This is how we replace marketing stress with sustainable growth, and why we treat every client relationship as a true partnership.
Authenticity, Passion, Intention and Transparency
Our mission is to bring you clarity to small businesses owners so they can use actionable and realistic strategy to grow their business and achieve their goals.
Uncover your real purpose, amplify your value, and tap into your unique superpower: your unique selling proposition.
CHAMA Means
In Portuguese, Chama means flame, also “to call.” In Brazil is also a slang, that means “bring it on, I’m ready.” Chama resonates with fire, essential, powerful, alive. 🔥
Chama is the spark and the signal. The fire that lights up purpose, and the call to action to do marketing differently.
Too many business owners are feeling lost, but not on our watch.
Too many brilliant owners stay stuck, lost in the noise, struggling with marketing agencies and professionals. We’re here to change this.
We built Chama for the business owners who still believe in building something real, and who are tired of agencies that care more about their retainer than your results.
When small businesses grow, our economy rise and everyone benefits from it. This is what we want a better society, where people are happy, financially independent, free and living the life they’ve chosen to live. 😘
Meet Your Guide, Mafê Mollo
I’m Mafê Mollo, a marketing strategist and the founder of Chama. My path to creating this agency started with a clear pattern I saw across 100+ businesses/brands in Brazil and Australia. Whether they were startups or established companies, I kept seeing the same frustrating cycle:
Confusing random tactics for a real strategy.
Chasing “nonsense hacks” that never delivered.
Be stuck with budgets, having high expectations and poor results.
Feeling burnt out from a constant, reactive grind.
I built Chama to break that cycle for good. My consulting approach replaces the confusion with a better understanding of what’s important. A confident, and strategic path forward.
It’s grounded in clarity, realistic and actionable thinking, but it’s the opposite of hype or magic formulas. It’s about building a marketing system that works for you, so you can get back to running the business you love.
What Small Business Owners Frequently Ask Us
We’re a Sydney-based marketing consulting agency built for small business owners and solopreneurs who are tired of agency runarounds, generic packages, and feeling stuck when it comes to marketing decisions.
Unlike traditional agencies that lock you into long retainers and send vague reports, we work with a Strategy First approach. That means we do not jump into execution without first understanding your business, defining clear goals, and putting the right systems in place so you have visibility over what is happening.
We start by strengthening your foundations, then move into strategy and planning. From there, we can either support the execution for you or train and guide your team to manage the day-to-day tactics internally.
For us, success is not just about delivering a service. It is about giving you more clarity, more confidence, and a marketing approach that actually makes sense for your business.
Chama Marketing partners with driven small business owners and founders across Australia, from soloprenuers, established e-commerce brands to professional service firms.
Our clients share a common thread: they’re experts at what they do, but they feel overwhelmed or burned by the complexity of marketing.
Therefore, more than a agency package, they need strategy in place and internal asset to drive better results in all marketing fronts.
If you’re ready to replace random tactics with a real plan, you’re in the right place.
It starts with a deep dive into your business, not a quick sales pitch. We audit your current marketing assets, analyse your market position, and uncover the gaps that may be costing you opportunities, time, or money.
From there, we build a custom, documented strategy that shows exactly what to do, why it matters, and how to execute it in a sustainable way. Once the plan is clear, we can either support the execution with full transparency or train your team to manage it internally.
We usually work closely with you, or with the person responsible for strategic decisions, so we can align in real time and make smarter choices as the business evolves. One of the most valuable parts of our consulting is the educational side. We do not just hand over recommendations, we share the thinking behind them. That way, the strategy becomes a true exchange between us as marketing specialists and you as the expert in your product or service.
We founded Chama because we were tired of hearing that exact story. We believe trust is earned through transparency and accountability. That’s why we focus on education and asset ownership. We don’t want you dependent on us forever. Our goal is to give you the clarity and structure to understand your own marketing engine. And with over a decade of experience across Brazil and Australia, we’ve seen what breaks and what actually works. With Chama you company will grow and your marketing will evolve.
No. We don’t believe in handcuffing our clients. While marketing is a long-term game, our engagements are flexible and project-based. We start with a strategy or a specific project (like the consulting project, or a complete marketing audit or even a paid ads setup). We find that clients want to keep working with us because they see the value and transparency, not because they’re locked into a legal agreement they regret.
Chama is proudly based in Sydney, Australia. While we love meeting local business owners for coffee in the CBD or Inner West, we work virtually with driven business owners all across Australia. Whether you’re in Melbourne, Brisbane, or regional NSW, we bring the same level of partnership and strategic rigor to the (virtual) table.
The best way to start is with a no-pressure Clarity Call. We’ll spend 15-20 minutes hearing about your business, your current frustrations, and where you want to be. If it feels like a good fit, we can outline the next steps for a marketing audit or strategy session. There’s no hard sell, just an honest conversation to see if we can help, how we can help and the ideal tailored structure for your business.
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