Marketing Strategy for Small Business
Marketing strategy is the key to business growth. Without a solid strategy, your results simply won't last.
Stop blaming marketing for your lack of strategy. We can do it together!
At Chama, we prioritise your company. We ‘decode your brain’ to focus only on what’s truly important, providing an easy-to-implement framework so you can be more strategic and less stressed by trivial trends.
Earning Your Fire
Your business's core identity is the mandatory foundation for your strategy. Lacking clarity and a deep understanding of your fundamentals means your marketing will inevitably become aimless, leading to zero sustainable results.
Finding Your Place
After we establish a realistic, tailored strategy, one that is simple to understand and implement, we transition into detailed planning. This is where we answer the core questions of Who, What, Where, When, How, and Why to ensure every promotional activity directly connects you with your ideal customer.
Owning Your Power
With a clear, strategic foundation now in place, you are empowered to see, monitor, and continuously improve your marketing outcomes with complete confidence.
Why The Foundation Four?
We believe a tailored and clear strategy shouldn’t be exclusive to big business. We’ve watched small business owners struggle with marketing since 2012, tired of overpromises and generic advice. We’re different: our focus is on aligning strategy and delivering the right solution, not just selling a service
Our proprietary marketing strategy system, The Foundational Four, is built on the four essential steps every business needs to achieve real results. That’s why we don’t just take your money and push out random social posts or campaigns. Instead, we work alongside you to build a strategy you can truly trust, one that is designed to drive sustainable, long-term growth
The foundation is what you really need.
Marketing shouldn’t be a guessing game, and you as a business owners is responsible to change this frustrating situation.
The Foundational Four brings the structure you need to onboard, manage and delegate better. You know your expected growth and power to your message.
- A clear marketing strategy.
- Emotional and data-driven insights.
- Tools to align your business, brand and marketing.
- A foundation to grow consistently, authentically, and boldly.
Gain clarity to better manage your business growth
In 2–6 months, your brand will have the clarity, strategy, and tools to finally grow with confidence.
Don’t waste time and money trying to figure it out yourself or micromanaging without efficiency. Count on us.
Our Consulting System
The Ultimate 4 pillars for your success
1 - Your Brand / Your Fire
Rediscover your why and define how the world should see you.
- Brand Archetypes
- Tone of Voice
- Purpose, Mission and Vision
- Brand Personality & Messa Pillars
2 - Your Audience / Your Fuel
Get into the hearts and minds of your ideal clients.
- Buyer Personas
- Pain Points & Desires
- Emotional Hooks
- Audience Segmentation
3 - Your Plan / Your Route
Create a map that leads your brand forward
- Funnel Strategy
- Tactical Channel Plan
- Content Framework
- Brand Guidebook
4 - System and Executions / Your Compass
From strategy to action — turn clarity into momentum.
- Key Messaging Guide
- Operational Suggestions
- KPIs & Success Metrics
- Priority Roadmap
Who Benefits from our Program?
Awesome Gains:
- A small business owner, founder, or creator ready to grow with intention
- Tired of throwing money at random campaigns without seeing results
- Looking to reconnect with your brand and communicate with clarity
- Scaling and need direction before investing in ads or socials
- Purpose-driven and want your marketing to feel authentic, aligned and bold
- Want to create a lasting impact with your business
- Have a bigger vision for what you're are creating
Won't Benefit You:
- You just want someone to manage your Instagram
- You’re chasing viral trends without a clear goal
- You’re not willing to invest time, heart, or strategy
- You expect results without foundational work
- ou want quick hacks over meaningful growth
What’s Included?
1:1 Strategy Sessions with a Senior Consultant
You will be empowered to run your marketing plan with the structure you need to grow and create the impact you deserve.
✔️ Full Marketing Foundation Document (PDF + editable formats)
✔️ Persona Templates & Strategic Canvas
✔️ Funnel Overview + Tactical Suggestions
✔️ Brand Voice Guide
✔️ Roadmap for execution or next phase (ads, social, content etc.)
+ Optional add-ons: Ongoing support, team training, brand storytelling, content direction.
From Chama, With Fire
Your small business deserves the chance to thrive, grow, and achieve the impact you've always envisioned.
We believe in strategy that connects.
We believe your brand has a heartbeat.
We believe marketing should be meaningful, not manipulative.